Ball in the 6 · INSIGHT
Choosing a Team Website Builder
Ball in the 6 · Toronto · 6 min read
Every club eventually asks for a website, and most end up with the wrong kind: a brochure. A generic site builder gives you a homepage, an about page, and a contact form — and none of the things a sports organization actually needs a website for.
What a club site has to do
Take registrations. Show the schedule. Show standings. Announce the things parents need to know before they need to know them. If the site cannot do those four jobs, it is a poster, and the real work moves back to group chats.
The test is simple: when the schedule changes, does the site update itself, or does a volunteer have to remember to edit a page? A brochure site goes stale in week two. A site wired to the league data never does.
The build-it-yourself trap
Generic builders make the homepage easy and everything after it manual. Registration becomes an embedded third-party form. Standings become a screenshot. The schedule becomes a PDF. Three tools taped together, each with its own login, none of them talking.
byeNU: the site is the platform
byeNU is our answer — club and league sites that sit directly on top of Ball in the 6. The registration page is the registration system. The standings page is the standings engine. The roster page is the live roster. Nothing to sync, nothing to screenshot, nothing for a volunteer to keep current by hand.
You get the brand presence a club wants with the operating system a club needs underneath it — one platform, one record, every degree of the game.